Clik here to view.
Do YOU know what your BRAND is?
Since 2015 started, all I’ve been thinking and writing about is “your brand.” That phrase comes up in conversation at least twice daily. That’s because we are all starting to understand the importance...
View ArticleClik here to view.
Is your brand clear-to you and everyone else?
Picture this: You meet “Dan” at a business breakfast and you ask him what he does for a living. He gives you a grand, convoluted 2 minute speech about his business and his expertise. But you walk away...
View ArticleClik here to view.
A CLEAR brand = good design
Have you ever heard a company describe their brand in such esoteric, vague terms that you have no clue what they’re all about? It happens. It happens often. As a designer, I need to know what a...
View ArticleClik here to view.
Nordik Spa Nature: clearly communicating what they’re all about
“We are going to the Nordik Spa this week!” my sister and I announced to our father. He gave us a blank look and asked, “what do you do there-and for how long?” We told him our goal was “relaxation”...
View ArticleClik here to view.
Client spotlight: Coco & Cacao
This month, the spotlight shines bright on Corinne Guindon, and her new business, Coco & Cacao. Designing for a food-based business was a new and decidedly fun challenge. Here’s what Corinne had to...
View ArticleClik here to view.
What IS your brand?
Clarity is a wonderful thing. It helps avoid misunderstandings. It ensures communication continues to flow. It allows us to say what we really mean so we can be understood. Not surprisingly, clarity...
View ArticleClik here to view.
Communicating your brand with your photograph choices
This month is all about CLARITY: being clear about what your brand is, and being clear in communicating it to your audience. In this digital age, images, graphics and photographs are expected to be...
View ArticleClik here to view.
Focusing on YOUR brand
Ah, July…the dog days of summer. Admittedly, for many of us this is a time for barbecues, enjoying time with friends, and family holidays. And while right now it’s all about the sunshine, don’t forget...
View Article
